Normally companies launch starts off on a rougher patch, still trying to find their name and what they want to represent. Sookie + Co, however, broke the stigma and is ready to take on the fashion industry with just one month of establishment.
With the site officially opening on August 15th, the owners of Sookie + Co revealed a platform much deeper than their brand name. The company sells fashion pieces fit for the girl wanting to go out and run errands, but to also go out for the night with just a quick switch up of hair and makeup. The current catalog features tees with adorable and relatable messages - my personal favorite is the Eat. Sleep. Be a boss. Repeat. - that every girl is dying to show off in their wardrobe.
Sookie + Co’s website is also home to a lookbook of their items, that shows off how to dress up or dress down their shirts. The messages are printed on premium lightweight shirts in downtown Seattle, bringing a cozy vibe to an empowering tee.
What truly catches the eye on their site, however, is the radiance that the environment gives off. The women who style the pieces glow with confidence and power, most likely a side effect of the unique designs of their products. It may sound superficial to say that words of encouragement truly bring a light to a person’s appearance, but it is quite evident on this company’s site.
The home page leads with the message, “You’re a whip-smart minx. Dress like it!” If I were you, I’d take their advice. You can find Sookie + Co’s pieces on their website, and find find how else to style the standout pieces that everyone will compliment you on by heading to their Instagram page.
Photo Credit: Sookie+ Co